Veszprem is the heart of Hungary, located at the crossroads of major domestic and international routes and giving importance to the area with its huge historical heritage, tourist attractions and active cultural life. The city has pioneered a number of initiatives to promote the smart mobility and sustainable development in the region by involving together local transportation (waterborne, airborne, railway, electric vehicles), startups and highly innovative research of the Pannonia University. The area also hosts an industrial park that accommodates green minded companies from Hungary and abroad which have also been engaged in smart city and sustainable mobility projects.